Where is everyone?
Over the past week, I have been asking for comment from businesses for articles that I am writing. I sent emails, but the autoresponders bounced back: “I am currently on annual leave.” I wondered how I would get any comment if there was no one about.
This a good reminder of why we called this the #SillySeasonPR challenge.
So many people are on holiday, but there is still space to fill in publications.
I would rather write about real news that people are interested in reading rather than silly ones just to fill space.
Take the opportunity
Now is your opportunity to take advantage of the ‘silly season’ when many businesses close down their PR machinery as they go on holiday. In early September, there will probably a flood of press releases as they try to catch up.
Take advantage of this lull.
Oh, and I did eventually get the comments I wanted. Those businesses will get the benefit of coverage in a newspaper.
Your #SillySeason PR task #8 is to get cracking on your press releases before the end of the silly season. Good luck and do ask any questions you have.
Tomorrow: ? Visit to find out
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