O is for original. Content is satisfaction

While there are considerable arguments for recycling natural resources where viable, I’m not so keen when this is applied to writing. Too much of the content of web sites, newspapers and magazines is recycled.

How much value to visitors is there from a bought-in or free newsfeed on a web site? If I am looking for detailed information on a specific topic or am shopping for a particular item, I don’t want to be distracted by international news stories. If I want news, I get it from a news site. In fact, I usually ignore much of the rubbish at the periphery of web pages and when I do notice it I wonder why it is there before moving on.

If sites add this type of content to earn money from affiliate schemes and other paid incentives, it’s understandable why they do it, although it still doesn’t enrich the visitor experience.

As a writer, I’m biased: I want to see original content every time. But even I realise that I can’t write it all and I don’t want to. On many occasions, I’ve read about the ‘democracy’ created by the internet and this is one instance where there’s an opportunity for all web site owners, whether professional writers or not, to make their own voices heard.

So let’s cut the recycling and see more original content. I’m sure it will satisfy a lot more people.

Robert Zarywacz