Time for reflection

As we reach the end of November, it’s that time when you suddenly realise there’s not much year left in which to get everything done. Has it been a good one or a bad one?

Whatever your conclusion, it’s a good time to start planning for 2008 so that you start the year in full gear, ready to better your 2007 performance and achieve the goals you set yourself.

From a communications point of view, is your material up-to-date? Does it reflect the products and services you now offer? Are they the ones you really want to focus on?

Does your marketing material work well? Does it produce results and generate new enquiries? Or does it need tweaking and refreshing?

With scare stories in the media about the state of the economy, ensuring your marketing material is in tip-top condition can put you ahead of your competitors, especially if there are more companies competing for less work.

Often, it doesn’t take much to make a difference, and being prepared for the New Year with refreshed marketing material will enable you to relax over the Christmas holidays and start 2008 ready for anything.

Robert Zarywacz