Using social media in business to win new clients

If you’re not sure about how to use social media for business – web sites and services such as twitter, LinkedIn and ecademy – today we were commissioned by a new client partly as a result of blogging.

Getting the mix of personal and business right is important, as people dislike blatant sales messages but also want to be reassured that a supplier they use is professional.

We generate most of our business through our web sites and it is good to see that both our business and personal blogging is reinforcing this.

Remember that many social media services are free or offer free entry-level membership, so all that you’ll be investing is your time. If you think of it as one more marketing tool to promote your business, it could provide the extra boost you seek to increase business or offset any effects of the downturn.

You can follow me on twitter @ robertz