When is the best time to think about promoting your business?

pressme-clock-01The phone rings. I answer it. It’s someone who’s just started a business. They could have invested in premises, in vehicles or equipment. They could have taken out a business loan or borrowed money from elsewhere. They’ve planned, trained and prepared and now they’re open for business. But no one knows they exist and they’re desperate to get some coverage in the local paper. They need paying customers.

Is this their marketing plan?

Sadly, this happens a lot.

So when is the best time to think about promoting your business? When you start to plan your business.

Attracting the number of customers you need for your business to be viable could take a long time. If you can, start creating awareness before you launch. It’s not always possible, but when you’ve got a heavy machine to get moving, the earlier you push start it and get it rolling slowly, the easier it will be to keep it going.

You don’t have to do a lot. Maybe add news to your web site, send a press release to newspapers when you’re ready, start social media activity, distribute brochures and business cards to stir up interest in your venture. Awareness of your business will start to grow.

It’s never to early to promote your business.

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