Yikes! What is stopping you?

Many of us have things that we put off doing.

Yikes! What is stopping you?

Last weekend I started installing loft insulation we bought four years ago. It’s a horrible job and there are plenty of good excuses for doing something else. However, winter is here and the difference in warmth it has made already is amazing.

Of course, now I am asking myself: “Why didn’t I do this before?”

Not trying avoids disappointment

It’s the same with many things in business, especially PR. People think about it, but it can seem a bit scary. What if I send off a press release and no one is interested? What if I call a journalist and get a grumpy rejection? Sometimes it’s easier not to try so we don’t get disappointed.

With my journalist’s hat on, there is nothing that delights me more than an email from a small business that I have featured in the business pages I write. Many are so pleased to see their photo and read about their activities. And many say they get business as a result of their article.

Could we have succeeded?

Although this approach avoids disappointment, it also prevents us from fulfilling our potential. Could we have succeeded? Who knows? But our competitors will probably lap up publicity if we don’t try.

Is there anything stopping you from using PR for your business?

We’d like to hear from you if there is anything stopping you from using PR in your business. If you leave a comment below, we’ll try to provide an answer that helps. Lack of budget is a common barrier, but there is a lot you can do yourself if you have time.

So if there is anything stopping you and you’d like to ask about it, now is your chance.

4 Comments

  • Veronica Roth

    20-Nov-13 at 11:03 pm Reply

    I know what you’re talking about Robert. Actually, I bet everyone who reads your post will know exactly what you’re talking about…lol. The problem with me is not the info I need, just the bravery to actually do it. My friend who is a sales person and can sell just about anything was over for tea and she was admiring my art and said I should sell it and I said I don’t feel like it has much value because it’s so easy for me to produce it. She said she knew what I meant. I guess it comes form my Dr parents telling me that art is a worthless profession. Oh well, working on it. 🙂 Lovely catching up with you again. 🙂

    • robertz

      21-Nov-13 at 9:25 am Reply

      Hello Veronica. Thanks for commenting. It’s funny how we don’t always value what we can do which others admire. I would love to be able to produce art. I am a so-so photographer but when it comes to attempting to create an image I am like a child with a box of crayons. My work can be too much business and not enough art. I love writing for pleasure.

  • Catherine

    20-Nov-13 at 11:25 pm Reply

    Great post! I just redesigned my website (basically!) and working on PR is my next step. Specifically press releases. Would love any tips you have in that area.

    • robertz

      21-Nov-13 at 9:30 am Reply

      Hello Catherine. Thank you. Your web site looks fantastic. I think you’ve got the material there for some really dynamic PR. I would never join a gym but I understand that exercise is important. I do this mainly through walking but probably need to do other things too. You’ve got some good images. Are you going to do videos too? I would have thought some case studies would be a good idea. Have you clients who spent lots on gym membership but never used it, either because they didn’t have time or felt uneasy about going into the gym? Can you show how you’ve helped them get fitter, saved them money and enabled them to fit their exercises into their lives? Just a couple of ideas.

Leave a Reply