When you’ve got something you want to tell the rest of the world, it’s easy to rattle on enthusiastically about what you find interesting, usually something of great value to your business. But how do you know if a journalist or editor will find it interesting too?
Even large organisations and public relations agencies sometimes forget to ask this.
A call to a journalist, if they’re accessible, can confirm what, if anything, will interest them in your story, while familiarity with a publication can help you to tailor your press release, article or other news snippet to its specific readership.
If you’re managing your own PR, you can do this yourself. If you pay an agency, make sure that they are tailoring releases to targeted media.
It’s worth doing, as if you’re going to send out press releases, or pay someone else to write and send them out, you’ll get better value for money if your news has a chance of actually being published.