When you’re looking for information on a product or a service, who do you trust?
There’s lots of opportunity for reviewing businesses online now, but I hear more and more from people I know provide good quality service who feel they are being unjustly criticised and have little recourse to a fair response to posts on big review or shopping web sites.
I know when researching my own purchases that wading through some of the reviews, many of which are a waste of everyone’s time, has not helped me.
For my most recent equipment purchase, I contacted two people I knew and trusted who already used the product. They gave me excellent advice, I bought the product and am very happy. I have got to know both these people through networking and social media.
In future I will ask individuals I know for their opinions.
Who do you trust for advice?