Communication overload causes confusion . . . and prevents understanding

We all suffer from it, because modern technology has increased the quantity and frequency of the communications we receive, while traditional editing skills have been largely forgotten.

When we are overwhelmed by so much irrelevant information, we miss or misunderstand those messages which are important to us.

Every wrong piece of information costs you time, money and reputation:

  • A wrongly delivered product requires you to collect and replace it.
  • A wrong meeting date wastes your time and travel.
  • An unclear press announcement attracts enquiries from the wrong audience – who have no interest in the products and services you provide – while missing the target audience who do want what you offer.

As a result, service suffers, product quality plummets, reputation tarnishes and customers shrink away.

Make yourself understood . . .

. . . so your business runs more smoothly.

Precise and accurate messages enable your people to work more effectively. They reduce your costs and increase quality, because everyone understands what they do and why they do it:

  • The right product is delivered first time to a satisfied customer.
  • You arrive for your meeting on time in a confident frame of mind.
  • Your press announcement attracts the enquiries you want.

Your service is seamless, your products are perfect, your reputation shines and your customers multiply.

Speak clear messages . . .

. . . so that every audience you reach understands you in whatever medium you use:

Employees – are motivated by your newsletters, intranets and all other forms of internal communication.

Departments – work together more effectively with less friction, because everyone understands the importance of good inter-departmental relationships to the overall success of your organisation.

Partners and suppliers – understand your vision and their role within it, so that all your collaborative activities succeed.

Customers – understand who you are and why you are important to them – through your newsletters, speeches, press releases, presentations, web sites, sales letters and face-to-face contact with your people.

Business is understanding . . .

. . . what each of your audiences wants and communicating effectively, so that everyone understands everyone else clearly.

Speak less, say more . . .

. . . with effective, professional written and spoken communications from Zarywacz.

We focus entirely on your message – whether it’s a short sales letter or a company-wide communications programme – to ensure that you are understood.

We aim to reduce the quantity and length of your communications to make them all shorter, sharper and more easily understood – to save your time and money, enhance your reputation and boost your success.

Zarywacz provides e-commerce expertise for awards

For the second year running z2z partner, Robert Zarywacz has represented The Business Magazine on the panel of judges in the South East regional finals of the UK Online for Business/InterForum E-Commerce Awards 2001.

“As a regular contributor to The Business Magazine on the Internet and e-commerce, I am delighted to have participated in the prestigious E-Commerce Awards again,” Robert commented.

Robert has had hundreds of articles published on technology and business topics and has also written features for Internet.Works magazine.

Along with partner and brother, Simon, their Zarywacz PR and communications consultancy reflects a detailed knowledge of the Internet as a business tool and an interest in combining traditional communications skills with the innovation enabled by new media.

Zarywacz partner participates in “Technology Forecast: 2001 – 2003”

Robert Zarywacz has been invited to participate as one of the panel of industry experts at PricewaterhouseCooper’s “Technology Forecast: 2001 – 2003” event at the Madejski Stadium in Reading on 23 May 2001.

This year’s Technology Forecast takes as its theme “Mobile Internet: Unleashing the Power of Wireless” and analyses the characteristics of “killer” applications for the mobile Internet and discusses the mobile applications already in use or likely to become available in the near future.

Robert joins the panel as technology writer for The Business magazine and as a Communications Consultant and will comment on the Technology Forecast and take part in the discussion.

Zarywacz partner is e-commerce judge

Zarywacz managing partner, Robert Zarywacz, has joined the panel of judges for the South East regional finals of the Government’s Information Society Initiative/InterForum E-Commerce Awards 2000.

Representing The Business Magazine – for which he writes on e-commerce, the Internet and technology – Robert participated in the judging and attended the presentation of the South East awards in London on 22 May 2000.

“Writing so frequently on developments in technology and how companies are exploiting them to improve their business has strengthened my specialist knowledge considerably and this has been recognised by the invitation to judge the awards,” Robert commented.

Robert has had hundreds of articles published and contributes regularly to The Business Magazine, which has a readership of 100,000 in the Thames Valley and South Central areas of the UK.

For further details of the South East E-Commerce Award winners, see The Business Magazine web site at www.businessmag.co.uk

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