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Guaranteed sleep remedies

14 October 2009

Some words and phrases are used so much in marketing, advertising and public relations that they have lost their original power.

Action can make writing more interesting

5 June 2007

When proofreading a number of large corporate documents recently, I realised how dull the writing can be. Just because someone is a specialist in a subject, it doesn't always follow . . .

Copywriting

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