Tag: article

20
Nov

Yikes! What is stopping you?

Many of us have things that we put off doing. Last weekend I started installing loft…

06
Nov

Three stories waiting to be deciphered

Press releases work best when there is a clear focus on one story. From the headline…

19
Sep

How sure must we be of facts?

If a customer asks for a written quotation, most businesses will honour it, even if they…

20
Feb

It doesn’t matter if you don’t call back . . .

. . . if you don’t want to take advantage of publicity for your business. In…

02
Jun

Are they interested in what you’re interested in?

When you’ve got something you want to tell the rest of the world, it’s easy to rattle on enthusiastically about what you find interesting, usually something of great value to your business. But how do you know if a journalist or editor will find it interesting too?

15
Feb

If a picture can paint a thousand words . . .

That’s already 15 questions in just 71 words, so just think how many questions you could ask in a thousand words. So does that mean words are more effective for communicating than pictures?

10
Aug

What can a press release do for me?

When something happens in a business, a press release is often used to tell the world…

30
Jan

Taking PR opportunities

Ever thought of writing an article? Everybody seems to be doing it. Only, not all articles are worth reading.