Yikes! What is stopping you?
Many of us have things that we put off doing. Last weekend I started installing loft insulation we bought four years ago. It’s a horrible job and there are plenty of good excuses for doing something else. However, winter is here and the difference in warmth it has made already ...
Three stories waiting to be deciphered
Press releases work best when there is a clear focus on one story. From the headline and the first sentence you know what it’s about. Sometimes I receive press releases with no clear story or three little stories or even no story. I’ve even had press releases passed to me ...
How sure must we be of facts?
If a customer asks for a written quotation, most businesses will honour it, even if they attach a time limit to it. If a customer places an order on the basis of that quotation, they’ll very likely get angry if they get charged more or lots of extras are added ...
Are they interested in what you’re interested in?
When you've got something you want to tell the rest of the world, it's easy to rattle on enthusiastically about what you find interesting, usually something of great value to your business. But how do you know if a journalist or editor will find it interesting too?
It doesn’t matter if you don’t call back . . .
. . . if you don’t want to take advantage of publicity for your business. In my role as a newspaper writer I continue to wonder at how many businesses lose out on media coverage simply by not returning calls or responding to emails from journalists. If they’ve got more ...
Public Relations