Tag: brochure

01
Jun

Was it 25 years ago I first published marketing material online?

In 1985 British Airways promoted me to the grand position of Sales Information Officer. What did that mean? I don’t think anyone knew. I wasn’t sure myself.

06
Aug

What can I say about my business?

When everyone else already seems to be saying everything that could possibly be said about business, there are times when the choice of going outside and enjoying the sunshine can appear preferable to thinking about something original to say about your own business.

20
Jul

Finding your voice

One of the biggest challenges when writing for business is in selecting the right tone of voice, both for you and your readers.

21
Jul

Pondering, planning and persevering

What is the point of communicating?

It’s all right, we’re not in a huff, but are asking a serious question: why communicate?

Just like any other business activity, the purpose is to achieve an objective.

16
Nov

It’s wrong! I should have checked it.

A day before going to print, someone asks if anyone has proofread a document. No. We’d better find a proofreader – quick!

04
Jul

Why is copywriting important?

No business can function without words. Whenever you draw up a contract, give an instruction to…