Yikes! What is stopping you?
Many of us have things that we put off doing. Last weekend I started installing loft insulation we bought four years ago. It’s a horrible job and there are plenty of good excuses for doing something else. However, winter is here and the difference in warmth it has made already ...
Target relevant publications with your press release
Even before you start writing your press release, think who you want to read it and where you will send it. If you leave this until after you’ve written it, you could find that your press release is not suitable for the publication(s) you are targeting. Taking a scattergun approach ...
Every PR action must have an objective
Have you ever been in a meeting where someone says “we must do a press release”? Why? What’s the point? We must know what we want to achieve before we start researching, interviewing, writing and distributing a press release. Planning should identify business objectives. Focus your PR campaign and press releases ...
Plant PR as a tree in your business forest
In my work as business journalist, I often get calls from people who have started a business and need to attract paying customers fast. “We need to do some PR,” they say. Most businesses have overheads: rent or loans, electricity, phone and internet, vehicle costs and more. These costs need ...
When is the best time to think about promoting your business?
The phone rings. I answer it. It’s someone who’s just started a business. They could have invested in premises, in vehicles or equipment. They could have taken out a business loan or borrowed money from elsewhere. They’ve planned, trained and prepared and now they’re open for business. But no one ...
Let’s get out of our heads
Lately I seem to have spent too much time in business meetings and on committees, discussing and making plans. Now planning can be valuable . . .
