Tag: business

20
Nov

Yikes! What is stopping you?

Many of us have things that we put off doing. Last weekend I started installing loft…

30
Oct

Target relevant publications with your press release

Even before you start writing your press release, think who you want to read it and…

20
Oct

Every PR action must have an objective

Have you ever been in a meeting where someone says “we must do a press release”?…

05
Oct

Plant PR as a tree in your business forest

In my work as business journalist, I often get calls from people who have started a…

12
Aug

When is the best time to think about promoting your business?

The phone rings. I answer it. It’s someone who’s just started a business. They could have…

02
Mar

Let’s get out of our heads

Lately I seem to have spent too much time in business meetings and on committees, discussing and making plans. Now planning can be valuable . . .

23
Feb

Use the phone to save hours of travel

Face-to-face meetings can be valuable and enjoyable; I always enjoy guided tours of businesses I write about. Sometimes it is necessary to get a really thorough understanding through a visit, but this isn’t always the case.

19
Jan

We don’t want any publicity, thank you

If journalists get to know that you are prepared to comment, they are more likely to call you. Then your name and your business will appear in media articles regularly and raise awareness.

09
Dec

Make it easy

Clarity is important when readers have so much to read. If they can’t understand something, it needs to be very important for them to take the time to re-read it or contact you for clarification.

06
Jul

How to write the best social media profile . . . for you

Remember that your profile is about you: it’s personal. It’s there to make you stand out, so the more individual you can make it, the more readers are likely to find it interesting. Don’t be afraid to experiment, as most sites let you edit your text.