Is vague the new grey in PR?
Lately, as part of my journalist role, I've been receiving a lot of press releases that not only miss the occasional detail but sometimes the entire story.
Too much to handle?
The most important aspect of all marketing and communications is to do them regularly, even if only in small doses.
What can a press release do for me?
When something happens in a business, a press release is often used to tell the world about it. Fine. Does the world listen? Not everyone: perhaps 10, 100, 1,000 or a million, depending on how interesting the news is, how well the story is told and what else is happening ...
What can I say about my business?
When everyone else already seems to be saying everything that could possibly be said about business, there are times when the choice of going outside and enjoying the sunshine can appear preferable to thinking about something original to say about your own business.
What difference does a single letter make?
I'm surprised that people continue to argue about the need for correct spelling, grammar and punctuation. If you're in any doubt, try working as a proofreader.
Print or digital?
Just like the myth of the paperless office, printed words and graphics still play a powerful part in marketing and communications.
