Tag: communications

22
Jun

Is vague the new grey in PR?

Lately, as part of my journalist role, I’ve been receiving a lot of press releases that not only miss the occasional detail but sometimes the entire story.

19
Aug

Too much to handle?

The most important aspect of all marketing and communications is to do them regularly, even if only in small doses.

10
Aug

What can a press release do for me?

When something happens in a business, a press release is often used to tell the world…

06
Aug

What can I say about my business?

When everyone else already seems to be saying everything that could possibly be said about business, there are times when the choice of going outside and enjoying the sunshine can appear preferable to thinking about something original to say about your own business.

05
Aug

What difference does a single letter make?

I’m surprised that people continue to argue about the need for correct spelling, grammar and punctuation. If you’re in any doubt, try working as a proofreader.

03
Aug

Print or digital?

Just like the myth of the paperless office, printed words and graphics still play a powerful part in marketing and communications.

31
Jul

Understanding the numbers game

We seem to be obsessed with numbers and targets, but what actual use are these? And do we really understand them?

30
Jul

Choosing communications providers

When you want a specific communications job done, it’s best to select someone who either has existing expertise in that field or can demonstrate the capability to do that type of work.

29
Jul

Up-to-date details

Everything seems to change faster these days, although in reality fashion has always been fickle. Nevertheless, when you publish business information with technical details, prices, dates or statistics, these seem to need updating almost as soon as you look away.

28
Jul

Finding your focus

When you look at the extensive range of communications you could get involved in, it’s easy to feel swamped by it all.