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content

Take good care of content

Way back in 1985, in the infancy of online media, I helped build a kind of web site. I say kind of web site because the internet as we know it had not yet been developed. A colleague and I at British Airways built what we called an electronic brochure ...

Communicating | | Web sites & online

Fresh is the marketing key to followers

There's nothing new. There's nothing original. If social media and micro-blogging are blessings, the curse they bring is of endlessly recycled mediocre ramblings.

Copywriting | Marketing

O is for original. Content is satisfaction

While there are considerable arguments for recycling natural resources where viable, I'm not so keen when this is applied to writing. Too much of the content of web sites, newspapers and magazines is recycled.

Copywriting | Web sites & online

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