Tag: copywriter

30
Apr

Overcome fear to tell your story

All businesses need to create a presence so that customers know that they are there. Whether…

25
Jan

Are you on benefits?

Every now and then a word gets into my bad books. At the moment, it’s ‘benefits’.

20
Aug

More words are not any easier to understand

There is a temptation, especially when an argument is a bit shaky and there is not sufficient evidence to back a point, to write more words in the hope that repeating it will convince the reader.

11
Aug

Does anyone know what you do?

Few job titles describe what a person does accurately. This isn’t helpful when people ask what you do and want a one word answer.

27
Jun

Managing long documents effectively

When commissioned to proofread magazines, newsletters, reports, manuals and web sites before they are sent to print or published on the internet, often we find major inconsistencies throughout the document, which require considerable rewriting or editing. Sometimes there isn’t enough time to do this and the document is produced with only the worst errors and typos corrected. Anyone producing a long document can avoid this by assuming the role of editor and managing production from start to finish.

04
Dec

Avoid the credit crunch!

Increase your marketing efforts when others are cutting them. A freelance copywriter, proofreader can help you revitalise your material at a reasonable cost.

08
Jun

That’s a very long page – yawn!

One of the main uses of web sites is to sell – everything from expensive property and high cost business services to things you want to get rid of on an auction site.

There are many different approaches to writing sales copy and, as a copywriter, I prefer the concise approach.

17
Apr

The meaning of words: allow

One of the most important tasks for any copywriter is to choose the right word. Sometimes,…

17
Feb

The key to good copy is in relationships

Because of the complexity of the copywriting project, we felt that a face-to-face meeting would help us to understand fully the client’s objectives.

11
Feb

It’s hard to find a good copywriter

Last week we were approached by a prospective client to whom our copywriting service had been recommended by a colleague. During our initial conversation they said: “It’s hard to find a good copywriter.”