Tag: Copywriting

18
Feb

Borrowed thoughts in borrowed words

It’s now so common to express your ideas through a quote borrowed from a prominent writer…

05
May

Don’t throw your flimsy briefs at me!

Often a client can want something, but not know what that something is. Our response is to ask questions to identify what they want to help us create it.

21
Apr

Structures and signposts help your readers

chapters, effective headings and sub-sections provide useful signposts for readers searching for information or answers

12
Sep

Spelling criteria

What are the criteria for deciding how to use this word?

28
Aug

Spelling bureaucrat

Don’t get tied up by the red tape of this B when tangling with a bureaucrat.

27
Aug

Spelling accommodate

It’s helpful to remember that both verb and noun forms accommodate two cs and two ms.

21
Jul

Pondering, planning and persevering

What is the point of communicating?

It’s all right, we’re not in a huff, but are asking a serious question: why communicate?

Just like any other business activity, the purpose is to achieve an objective.

07
Jul

Do long words impress?

When writing for business, we usually like to impress our readers, who are likely to be potential customers, employers, employees or industry peers.

04
Jul

Their, there, they’re!

Their or there or they’re?

They sound and look similar, but their meanings are different, so how do you know which one to use?

02
Jul

Singular or plural organisation?

When writing a press release, article or other material, it’s a good idea to decide how you want to refer to your business or organisation.

Do you say “the company is a leader in its field” or “the company are leaders in their field”?