Gather all the information you need for your press release
You’re launching a new kitchen gadget – how big is it? You’re promoting a big event – what are the start and finish times? You’ve got a special offer on – what telephone number do customers ring to speak to your sales team? Obvious details, but these are so frequently ...
How sure must we be of facts?
If a customer asks for a written quotation, most businesses will honour it, even if they attach a time limit to it. If a customer places an order on the basis of that quotation, they’ll very likely get angry if they get charged more or lots of extras are added ...
Up-to-date details
Everything seems to change faster these days, although in reality fashion has always been fickle. Nevertheless, when you publish business information with technical details, prices, dates or statistics, these seem to need updating almost as soon as you look away.
