Moving your plan forward

If you’ve been doing everything we’ve discussed so far, your communications should be starting to work effectively for your business.

Knowing what we want to achieve, being clear about how we’re going to achieve it and working on our communications every day ensure that we continue to progress, even when we’re busy with client work. Having a plan and doing a little towards it, even just 10 minutes a day, is good practice. It helps to keep us focused on what’s important, reminds us to keep in touch with customers and makes sure all our material is up to date.

Some elements of the plan will probably be long term and, especially if they are major projects, progress can seem slow. Perhaps you’re building a new web site, writing a business book, developing an employee communications programme, all of which can take a lot of time. It’s important not to be put off by this and to continue with daily tasks so that short, medium and long-term activities continue in parallel. As long as your development work continues behind the scenes then your web site, book or employee programme will be launched on target to achieve your aims.

Effective communication requires daily action. As your activity increases, you will start achieving your objectives and need to update your plan to set new ones. This will be easier as you’ll know what questions to ask and will have seen what works, what doesn’t and what can be improved.

After our last blog, have you started writing?

z2zine tomorrow: Measuring your success

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