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employees

Public sector dehumanising language

Many councils and public sector organisations trot out the old cliché that 'our people are our most valuable asset'. Well, if that's true, treat them like people and show them some respect when talking about them.

Communicating | Copywriting | Public Relations

Starting conversations

So much can start with a conversation. In fact, no business can survive without conversations to communicate with its suppliers, employees and customers. Communication is the basis of all business. Whatever your business does, you have to communicate with banks or lenders to obtain finance, with staff to enable your ...

Communicating |

Talking is a tool to help weather the economic storm

Communication, as ever, is the key. Companies must not only communicate more effectively with their customers to maintain sales, but they must talk internally.

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