Tag: information


What happens when you don’t proofread?

Publishing and marketing move at such a speed that often there’s no time for proofreading. Even…


Make it easy

Clarity is important when readers have so much to read. If they can’t understand something, it needs to be very important for them to take the time to re-read it or contact you for clarification.


Up-to-date details

Everything seems to change faster these days, although in reality fashion has always been fickle. Nevertheless, when you publish business information with technical details, prices, dates or statistics, these seem to need updating almost as soon as you look away.


When you need information from busy people, tap into their enthusiasm

When you need information to be able to do a job but someone is too busy to give it to you or just never gets round to doing it, try tapping into their enthusiasm.

People love talking about their likes and are pleased to have a keen listener, so try to catch them over a cup of tea or a drink for five minutes and ask them about activities they like talking about. Take a genuine interest and ask them questions so that they talk about what you need to know.


Pause . . . for thought

In our quest for continuous detailed instant information, so much simply gets lost.

Often, we need to slow down . . . to pause . . . to take stock.

What have we missed that could have been of value to us?


Communication overload causes confusion . . . and prevents understanding

Every wrong piece of information costs you time, money and reputation