What happens when you don’t proofread?
Publishing and marketing move at such a speed that often there’s no time for proofreading. Even if you don’t worry about commas in the right place or correct use of apostrophes, proofreading ensures that basic information is correct. This is what happened in several cases where text was not proofread ...
Up-to-date details
Everything seems to change faster these days, although in reality fashion has always been fickle. Nevertheless, when you publish business information with technical details, prices, dates or statistics, these seem to need updating almost as soon as you look away.
When you need information from busy people, tap into their enthusiasm
When you need information to be able to do a job but someone is too busy to give it to you or just never gets round to doing it, try tapping into their enthusiasm. People love talking about their likes and are pleased to have a keen listener, so try to catch them over a cup of tea or a drink for five minutes and ask them about activities they like talking about. Take a genuine interest and ask them questions so that they talk about what you need to know.
Pause . . . for thought
In our quest for continuous detailed instant information, so much simply gets lost. Often, we need to slow down . . . to pause . . . to take stock. What have we missed that could have been of value to us?
Communication overload causes confusion . . . and prevents understanding
Every wrong piece of information costs you time, money and reputation
