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Whose time is your PR wasting?

Effective PR requires time and effort, but we need to focus activity clearly to make sure we’re not wasting others’ time as well as our own. If you’d put a lot of effort into writing and distributing a press release or article, how would you feel if a journalist started reading but ...

PR tips

Please don’t waste my time with your presentation

Why are business presentations so excruciatingly boring, poorly prepared and badly delivered? Not all presentations are bad, just the majority of them.

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