Likes, loves, shares plus recommendations

What is it like? Would you recommend it? What are the plusses? Don’t you just love it? Will you share it?

Is it just a numbers game?

I’m not sure I know what any of these mean any more as we’re constantly asked to give approval for a blog or a photo of a ‘cute’ animal or to recommend someone for services that we have not actually used.

I ‘like’ to give recommendations where I know a person or have had an excellent experience from a business. I am happy to ‘share’ content that I find entertaining, amusing or useful and hope others will too.

I find I have now stopped saying ‘I love’ things and pause before saying ‘I like’ something.

Perhaps it’s because ‘loves’ and ‘likes’ are precious and I don’t want to throw them away.

How about you?


A love hate relationship

Love is in the air.

And all the time I seem to be exhorted to love this and love that. I must love parks or love my heart or cycling or fish or [pluck any word out of the air].

Some people in marketing must have fallen for the love concept big time.

I haven’t.

I like raspberries. I grow raspberries. I like picking and eating plump, juicy raspberries. I like making raspberry jam and raspberry sponges. I don’t love them though.

Nor do I love cars, confectionery, gadgets, television programmes, web sites, power tools or [insert randomly generated name of object].

I love those dear to me: my wife, my family and special people in my life.

This lazy marketing concept debases real love.

Does my wife really want to be placed on the same level as a manufactured dessert or a mass produced garment in a high street store?

Please stop it.

And now I’m going to make sure I don’t say I love this or that so that each time I do use this special word it conveys my full meaning.

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