Tag: Marketing

18
Feb

Can anyone see you?

You’re good at what you do, but how do you let other people see that? Sitting and…

05
Nov

When enough is enough there’s a PR opportunity for you

Sometimes I get phone calls from business owners asking nervously if I’d be interested in writing…

21
Nov

No money or time for marketing?

Times are tough and although I hear a lot of business people say they need to…

21
Jul

A love hate relationship

Love is in the air. And all the time I seem to be exhorted to love…

23
Jun

Look at the price and . . .

. . . bin it. That’s what I did when I received an unsolicited email. The…

06
Jul

How to write the best social media profile . . . for you

Remember that your profile is about you: it’s personal. It’s there to make you stand out, so the more individual you can make it, the more readers are likely to find it interesting. Don’t be afraid to experiment, as most sites let you edit your text.

22
Jun

Is vague the new grey in PR?

Lately, as part of my journalist role, I’ve been receiving a lot of press releases that not only miss the occasional detail but sometimes the entire story.

01
Jun

Was it 25 years ago I first published marketing material online?

In 1985 British Airways promoted me to the grand position of Sales Information Officer. What did that mean? I don’t think anyone knew. I wasn’t sure myself.

24
Feb

Assuming our assumptions are correct

It’s all right, I woke up feeling cheerful this morning, so why the rant? It’s not really a rant, but annoyance at poor marketing.

15
Feb

If a picture can paint a thousand words . . .

That’s already 15 questions in just 71 words, so just think how many questions you could ask in a thousand words. So does that mean words are more effective for communicating than pictures?