Don’t let your hangover be the only awareness of your award win
An award win gives you a big opportunity to obtain press coverage. If you’re a finalist, Robert Zarywacz suggests preparing in advance so you don’t waste your big moment. “It’s the morning after the regional awards. What a hangover! But what a win! And, boy, did we celebrate!” (Enough to warrant three ...
Can your press release grab the attention you deserve?
Got a newsworthy story but fear you can’t compete with professionally produced press releases? Take heart. Not all PR agency produced press releases are effective. Does your business have some remarkable news? Are you bursting to tell the world, but every time you go to write a press release or ...
We don’t want any publicity, thank you
If journalists get to know that you are prepared to comment, they are more likely to call you. Then your name and your business will appear in media articles regularly and raise awareness.
This is fun so you will enjoy it!
Why am I always suspicious of people who describe themselves or anything they do as fun? Is it because it's for other people to decide what is and isn't fun? And that very often these people are anything but fun?
It doesn’t matter if you don’t call back . . .
. . . if you don’t want to take advantage of publicity for your business. In my role as a newspaper writer I continue to wonder at how many businesses lose out on media coverage simply by not returning calls or responding to emails from journalists. If they’ve got more ...
Public Relations