message Archives | Zarywacz @ z2z.com

Make every word count

8 November 2013

Give your press release the best chance When you email a press release to a publication, a journalist will look at the subject heading first. If they don’t delete it, they’ll open the email and look at the headline and maybe read the first sentence or two. If they haven’t ...

If a picture can paint a thousand words . . .

15 February 2010

That's already 15 questions in just 71 words, so just think how many questions you could ask in a thousand words. So does that mean words are more effective for communicating than pictures?

Why is copywriting important?

4 July 2006

No business can function without words. Whenever you draw up a contract, give an instruction to an employee or answer the phone, you use words to communicate. But you can’t use any old words. Often, a few, well-chosen words will convey a message more effectively than pages and pages of ...

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