Where is everyone?

#SillySeasonPR #8

Where is everyone? #SillySeasonPR

Where is everyone?

Over the past week, I have been asking for comment from businesses for articles that I am writing. I sent emails, but the autoresponders bounced back: “I am currently on annual leave.” I wondered how I would get any comment if there was no one about.

This a good reminder of why we called this the #SillySeasonPR challenge.

So many people are on holiday, but there is still space to fill in publications.

I would rather write about real news that people are interested in reading rather than silly ones just to fill space.

Take the opportunity

Now is your opportunity to take advantage of the ‘silly season’ when many businesses close down their PR machinery as they go on holiday. In early September, there will probably a flood of press releases as they try to catch up.

Take advantage of this lull.

Oh, and I did eventually get the comments I wanted. Those businesses will get the benefit of coverage in a newspaper.

Your #SillySeason PR task #8 is to get cracking on your press releases before the end of the silly season. Good luck and do ask any questions you have.

Tomorrow: ? Visit to find out

Use the content and tips in our videos and posts below to boost your business.

 

Can your press release grab the attention you deserve?

Got a newsworthy story but fear you can’t compete with professionally produced press releases?
Take heart. Not all PR agency produced press releases are effective.

Does your business have some remarkable news?

Are you bursting to tell the world, but every time you go to write a press release or pick up the phone to talk to the media you stop because you’re not a PR professional.

Please, don’t stop.

Over the years, I have written for newspapers and business magazines and received more press releases than I care to remember, both from businesses and from PR agencies and consultants. As you can imagine, these have included effective press releases and not-so-effective press releases.

Not all the effective ones were produced by PR agencies and consultants. Not even an awards logo on the bottom of an agency-written press release can guarantee its effectiveness.

I don’t suggest all or most PR agencies and consultants do not provide value, especially as pressme exists to produce press releases for paying clients, but there’s nothing to say that you can’t produce a press release that will match the best.

I know this because in my long experience as a journalist and editor I have received powerful press releases written by businesses themselves.

Now, it could be that you don’t have the time or really don’t feel able to write a press release. That’s perfectly fine. In the same way we employ an accountant because we want a professional to calculate our taxes.

But if fear of your press release competing with those written by professionals is all that holds you back, cast those worries aside.

What’s important is to get your story out there for the benefit of your business. This could be by using a PR professional or by doing it yourself.

Your story needs to be heard.

Can anyone see you?

You’re good at what you do, but how do you let other people see that?
Sitting and worrying about it won’t help. Take action!

pressme | can anyone see you?

I speak to businesses all the time and hear the same complaint again and again: they are good at what they do but no one knows what they do.

With the internet, blogs and social media available to us, you’d think this would no longer be a problem. If anything, it can be even more difficult with the amount of ‘noise’ produced by online marketing. It’s like street market traders trying to be heard by shouting louder all at the same time, only to create a hubbub where no words can be made out by anyone trying to listen.

What can you do to help people find you?

I think what is most important is to take action.

The challenge of getting your business known can be overwhelming and reduce us to sitting in our offices wondering what to do.

Put the worry aside and spend the time instead taking actions that will work for you.

There are moony small actions we can take quickly, for example:

  • List your business in free directories
  • Make sure your business name and logo are displayed on your commercial vehicles
  • Ask to leave leaflets or cards in stores you shop at regularly
  • Go to networking events and introduce yourself to new people
  • Host an event or workshop in your shop or office
  • Wear branded shirts, jackets or a badge on your suit
  • Take the chance to speak to groups of people about your business or industry
  • Phone up or email your local newspaper or radio station to tell them your business news
  • Ask your existing customers or contacts if they know people who need your product/service
  • Make sure your social media profiles are up to date and monitor them for responses
  • Use opportunities to exhibit at events
  • Support a local community group by providing help

These are just a few ideas and will be more suitable to some businesses than to others.

Will they generate more sales? Probably not on their own, but the more action you take, the more you increase awareness of your business.

Create your own PR and marketing machine

And whatever you do, keep on doing it.

Speaking to one group will not necessarily achieve the results you want immediately, but what if people like your presentation and recommend you to other groups? This could generate more opportunities to speak where you can display your pop-up banner and hand out leaflets.

Suddenly you have created your own PR and marketing machine and 10s or 100s of people will become aware of your business.

There are many ways to create awareness if we don’t let the fear of it stop us.

Our competitors are doing this, so why don’t we?

email: hello@z2z.com
Telephone: 0333 0444 354