Make it easy
Clarity is important when readers have so much to read. If they can't understand something, it needs to be very important for them to take the time to re-read it or contact you for clarification.
Communicating | Copywriting | Public Relations | Social media
It’s not what you want to hear
When producing promotional material, it's best to consider what customers find exciting rather than what interests us.
Managing long documents effectively
When commissioned to proofread magazines, newsletters, reports, manuals and web sites before they are sent to print or published on the internet, often we find major inconsistencies throughout the document, which require considerable rewriting or editing. Sometimes there isn't enough time to do this and the document is produced with only the worst errors and typos corrected. Anyone producing a long document can avoid this by assuming the role of editor and managing production from start to finish.
Why is copywriting important?
No business can function without words. Whenever you draw up a contract, give an instruction to an employee or answer the phone, you use words to communicate. But you can’t use any old words. Often, a few, well-chosen words will convey a message more effectively than pages and pages of ...
