What do you want your PR to achieve?
#SillySeasonPR #3 What do you want your PR to achieve? Have you ever heard people say “We need to do some PR”? My question is: why? Everything we do in business costs money; even time has a cost, as we could be spending it on client work, making product or ...
Let’s get out of our heads
Lately I seem to have spent too much time in business meetings and on committees, discussing and making plans. Now planning can be valuable . . .
What can I say about my business?
When everyone else already seems to be saying everything that could possibly be said about business, there are times when the choice of going outside and enjoying the sunshine can appear preferable to thinking about something original to say about your own business.
Realistic communication objectives
When we've got missions and goals, objectives and aims, how do we go about setting achievable targets? Many businesses want to increase customers and sales, but what is realistic?
Measuring your communications success
So we've developed a communications plan and are putting it into practice by working towards long-term goals and taking short-term actions daily, but how do we know if anything's working?
Know why you’re communicating
Your business plan should remind you of your objectives. If you don't have a business plan, it's worth developing one before you start an ambitious communications programme so that you have definite, measurable aims.
