Articles Tagged with PDF

What is the best file format for sending a press release?

I’ve just received a press release embedded in a PDF. It’s deadline day and to get the news in for the next issue I have to edit the text fast. I’ve got to open up the PDF and export the text or copy it.

Sometimes it works well and sometimes it picks up formatting, line breaks and other odd characters that need deleting or sorting out. It takes time and takes my attention away from the story. I could be phoning the sender to ask more questions instead of fiddling about on my laptop.

As a newspaper journalist how do I prefer to receive press releases?

In my experience, the best format for sending a press release is as the body text of an email. I can copy this and paste it straight into a text editor or word processing package.

The first thing I do is get rid of any text formatting, so don’t use fancy typefaces: often they simply make a press release more difficult to read.

How do I like to receive photos?

Just as text in PDFs can be awkward to extract so photos can be difficult to export. Generally, if someone embeds a photo in a PDF or a Word document, I ask them to send a separate file, preferably a high resolution JPEG.

Isn’t this being fussy?

Perhaps it doesn’t sound much, but when dealing with 10 or 20 press releases, this extra work adds a lot of extra time.

And it is a pure joy to receive a press release that can be used quickly and a high quality photo that jumps out of the screen.

It excites me and makes me take far more interest in the story.

Eliminate anything getting in the way

In my view, it’s best to eliminate any barrier that can hold back the excitement that a good story can create. Also, if you help journalists do their job and make it more enjoyable, they are far more likely to call you when they want comment or material.

That can only be good for your PR.

These are my experiences, but what are yours? What do you think works best?

• Robert Zarywacz is co-founder of pressme, business writer for the North Devon Journal and editor of #ndevon magazine.

 

How to work with a proofreader

The client, a business, called to ask how much it would cost to proofread their client magazine. We asked for a word count and a possible sample of the text. Seeing a sample gives us an idea of how much work is involved. Poorly written material can take two or three times longer to proofread than good writing, as much of the time is spent figuring out what the author really means and how it should be amended or whether it needs more advanced editing.

Having agreed the price, dates are set for when the draft magazine will be available and when the annotated text needs to be returned to the client.

The text arrives as a PDF on the agreed date and we proofread it, checking spelling, grammar and punctuation, seeing that it makes sense, marking up inconsistencies and generally making sure it is all fine. We mark up the PDF with electronic notes in Adobe Acrobat.

When completed, we email back the PDF so that the client can read the annotations on the PDF using Adobe Acrobat Reader.

The client is very pleased. It’s all gone smoothly and the magazine will go to print free from error.

That’s how proofreading works – more details at www.proofreadingresources.co.uk

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