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persistence

Learning a PR lesson from a persistent snowdrop

How a long-awaited, lone snowdrop reminded me that persistence and patience are needed when running a PR or social media campaign. Over the weekend, when I was away on a trip, my wife texted me to say a single snowdrop had flowered under our blackcurrant bushes. I was over the ...

PR tips

Is it worth soldiering on with my PR?

If you’ve put your house up for sale, do you give up if the first person who comes to view it doesn’t make you an immediate offer? Most of us won’t. Although having lots of people traipsing around our homes and having to make sure everything looks relatively tidy can ...

PR tips

Marketing for the phlegmatic

It can only be a matter of time before someone invents the fact that you are never more than six feet away from a twitter expert.

Marketing

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