What do you want your PR to achieve?
#SillySeasonPR #3 What do you want your PR to achieve? Have you ever heard people say “We need to do some PR”? My question is: why? Everything we do in business costs money; even time has a cost, as we could be spending it on client work, making product or ...
Have you missed the holiday PR boat?
We’ve seen the stream of incoming press releases stop during the holidays. Next week everyone will start sending at the same time, but have they missed holiday PR opportunities? No one reads news during the holidays. Don’t they? It’s true that stories such as the Prime Minister on his surfing holiday ...
Approval from the cleaner can wash PR down the pan
A cumbersome approval process can waste a fleeting PR opportunity. While press releases need checking, businesses need to act fast or miss coverage. I like to get things just right / just how I like them / perfect done. Sometimes there is not enough time to do things precisely how we want. If ...
Spell acronyms, initialisms and abbreviations in full before using
Acronyms, initialisms and abbreviations save space and time, but not if readers don’t know what they mean before you start using them. Some organisations, products or processes have very long names that become tedious to repeat. Acronyms (which make a new word out of initials, eg LASER), initialisms (eg BBC) and abbreviations, eg ...
Can anyone see you?
You’re good at what you do, but how do you let other people see that? Sitting and worrying about it won’t help. Take action! I speak to businesses all the time and hear the same complaint again and again: they are good at what they do but no one knows what ...
