Make the front cover with a stunning photo

#SillySeasonPR #7

Make the front cover with a stunning photo #SillySeasonPR

Make the front cover with a stunning photo

We spend a lot of time thinking about the text of a press release, but must not forget the power of photos and images.

I was lucky to take a photo of Ilfracombe, where I live, when the conditions were perfect and I tweeted the view. A lot of people loved the photo and a local estate agent asked if they could use it as the front cover of their magazine which is distributed across the UK.

Now, I try to help promote the town so I agreed, making sure I get a credit for the photo.

I always carry a camera with me to capture those ‘perfect’ shots and it’s a good practice to do this in business, so that when something happens that makes an interesting visual image, you can capture it there and then.

Planned photography, where you can set up specific shots, can be very powerful too.

So don’t neglect images. Very often I receive an interesting press release, but when I ask for a photo, receive a lousy image. These photos are often left out and the stories get lost because they are just a column or two of text. If they were headed by a stunning image, more people would read them.

Take action

Looking out existing photos or thinking up ones you can take is your #SillySeason PR task #7.

Good luck and do ask any questions you have.

Tomorrow: ? Visit to find out

Use the content and tips in our videos and posts below to boost your business.

 

Keep on marketing when school’s out with our #SillySeasonPR school holiday challenge

Schools are breaking up for the long summer holidays and so will our MPs – is that a coincidence? – and I know from my role as business editor that it’s a time when the flow of press releases dries up as more people go away on holiday and businesses stop their marketing.

That’s crazy when newspapers still have pages to fill and web sites need news stories to pull in readers. There’s lots of opportunity to get coverage for your business.

Traditionally, there can be a lack of news at this time of year – the silly season – so why not drop a good story into journalists’ hands when the field is clear?

We’ve created the #SillySeasonPR school holiday challenge to help you brush up on your PR and take advantage of the opportunities.

SillySeasonPR school holiday challenge | pressme

Over the next six weeks, we’ll be adding practical hints and tips on how to use PR to promote your business every weekday.

As soon as the schools start back in September, the phones start ringing and emails start arriving again. The the backlog of press releases rushes through and everyone competes to get space on newspaper pages.

The #SillySeasonPR school holiday challenge aims to get your news out there before this rush begins.

Visit daily for the latest tips and suggest any you would like to share.

Have a good summer, enjoy your holiday and make your PR sizzle.

Come back tomorrow for the first tip.

Don’t let your hangover be the only awareness of your award win

An award win gives you a big opportunity to obtain press coverage.
If you’re a finalist, Robert Zarywacz suggests preparing in advance so you don’t waste your big moment.

It’s the morning after the regional awards. What a hangover! But what a win! And, boy, did we celebrate!” 

(Enough to warrant three exclamation marks.) 

“Now it’s time to tell everyone about how great we are. I’ll just get another cup of coffee and sit down to write the press release.”

pressme: Don’t let your hangover be the only awareness of your award win

Make best PR use of your award win

It can be a big achievement to win an award and it’s definitely useful for obtaining media coverage, but an award win isn’t always enough on its own.

As our bleary-eyed winner sits down to compose their press release at 9.30am on the morning after, a journalist on their target publication has already been writing an article on these awards since 9.00am.

What’s more, another four businesses won awards last night, one of them winning two awards, so they are going to be the main focus of the newspaper article. The journalist has received a press release from one of the other winners and has already spoken to the winner of the two awards.

Add to this press releases sent to the newspaper from two other businesses which have each won national awards that outrank the regional awards, and our friend’s press release is an also-ran even before it’s written.

Does this really happen? Yes, this is based on my experience as a journalist when I observed award winners working to get my attention when it was too late.

Now, there are other ways of generating publicity from winning an award – in newsletters to customers, on social media and on web sites – but free coverage in the press and media is usually worth a lot. Think how much you would pay to advertise.

What can you do to improve your chances of media coverage?

Plan – write your winner’s press release before the awards event. You won’t be able to put in all the details, such as judges’ comments, although ask the awards organisers at the event when you have been named a winner. Get as much material as you can in advance.

Competitors – you will not be the only award winner. What makes you different? Will you win two awards? Will it be the third year you’ve won this award? Have you won other awards this year? What is it that will get you noticed by journalists so that your story becomes the focus of their awards articles?

Photos – usually an official photographer takes photos at awards ceremonies. Find out how the press can obtain photos of your award win. Sometimes photos can be a pain to obtain, so any help you can give journalists will make their job easier.

Move fast – contact the media as soon as you can. If the awards were announced during an evening event, do it first thing the following morning. Remember our journalist who was writing the article at 9.00am. You may be hungover, but the journalist will probably have a clear head and be writing to a deadline.

Respond – if a journalist calls you or emails, respond immediately. They’ll have other articles to write if they can’t get a response from you.

With a small amount of preparation you can do a lot to help your chances of getting media coverage of your awards wins. And that’s another reason to celebrate.

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