Tag: press releases

13
Aug

Don’t be pushy

#SillySeasonPR #12 Don’t be pushy “Come and interview us and we will give you an exclusive story.”…

02
Aug

Where is everyone?

#SillySeasonPR #8 Where is everyone? Over the past week, I have been asking for comment from businesses for articles that…

13
Aug

Is that adjective redundant?

This is a great blog. I know that because I wrote it myself. What? All right,…

30
Apr

Overcome fear to tell your story

All businesses need to create a presence so that customers know that they are there. Whether…

22
Nov

Who’s more excited: you or your customers?

Many journalists receive a lot of press releases and many press releases are remarkably similar to…

09
Dec

Make it easy

Clarity is important when readers have so much to read. If they can’t understand something, it needs to be very important for them to take the time to re-read it or contact you for clarification.

29
Jul

Improve your PR results with basic research

The simplest thing anyone can do is find out the right person to receive a press release on a specific topic.

22
Jun

Is vague the new grey in PR?

Lately, as part of my journalist role, I’ve been receiving a lot of press releases that not only miss the occasional detail but sometimes the entire story.

02
Jun

Are they interested in what you’re interested in?

When you’ve got something you want to tell the rest of the world, it’s easy to rattle on enthusiastically about what you find interesting, usually something of great value to your business. But how do you know if a journalist or editor will find it interesting too?

19
Aug

Too much to handle?

The most important aspect of all marketing and communications is to do them regularly, even if only in small doses.