Editing a newsletter or magazine

Many businesses or organisations decided to publish a newsletter and launch enthusiastically into issue 1 as their first and last effort. Maintaining periodical production is like keeping a train or heavy lorry moving: it takes a tremendous amount of effort at first, but as long as you keep it moving it will roll along almost effortlessly. The danger is in letting it stop; then you have to start it moving all over again.

Over the years, I’ve edited newsletters and magazines for companies, business organisations and voluntary groups, and the above applies to all of them.

How do you attract people’s interest and participation? Obviously, producing a publication that is worth reading is important, but I also try to reach out to every area of the company or organisation to represent their interests. The result is that people start to send you contributions or suggest ideas for articles voluntarily.

I’m editing a magazine at the moment and have received a variety of articles ranging from the interesting to the ones where I’ve politely suggested some improvements to the writer. While not everyone is a natural writer, nobody likes to be told that their contribution is too poor to publish, and it’s surprising how some positive suggestions can result in an improved article the next time.

I really enjoy editing magazines because of the enjoyment they can give both to contributors and readers. It’s worth putting in the effort to maintain the momentum and keep interest alive.

Robert Zarywacz

Do you need a customer or employee magazine?

We are just sending to press the 8-page magazine for The Business League, which we have written, edited and laid out.

I’ve worked in corporate communications for some 20 years and am experienced in creating lively, informative magazines for companies, clubs and organisations.

It’s something we enjoy doing and we take away all the hassle of compiling articles, interviewing people, etc.

Please get in touch if you’ve thought of producing your own magazine, but been put off by the thought of all the organisation, planning, writing and production. We will make it easy for you.

Robert Zarywacz

email: hello@z2z.com
Telephone: 0333 0444 354