Tag: Public Relations

24
Mar

Whose time is your PR wasting?

Effective PR requires time and effort, but we need to focus activity clearly to make sure we’re…

15
Dec

How PR literate are businesses?

Last week I was writing the year’s last business pages for our local newspaper and put…

26
Oct

Tell a spellbinding story

Are you sitting comfortably? Then I’ll begin. Everyone enjoys a good story. Stories are the best…

25
Oct

What’s the view like from over there?

Sometimes it can be tough to come up with new ideas for PR and marketing. You…

07
Feb

Did they miss your story?

When I read a press release, I expect it to be about the topic in the headline and introductory paragraph, but last week I found a second story embedded further on in a press release.

07
Jan

What’s the story in . . . ? Wouldn’t you like to know?

If nobody hears that businesses are winning orders, signing new contracts and achieving other successes, the doom and gloom stories will dominate everyone’s thinking.

21
Oct

You must read this!

I don’t like people or organisations to order me about, trying to bully me into doing things because they think I should. Yet more and more communications I receive from organisations, especially those in the public sector, say that businesses “must” or “should” take some particular action.

29
Jul

Improve your PR results with basic research

The simplest thing anyone can do is find out the right person to receive a press release on a specific topic.

22
Jun

Is vague the new grey in PR?

Lately, as part of my journalist role, I’ve been receiving a lot of press releases that not only miss the occasional detail but sometimes the entire story.

02
Jun

Are they interested in what you’re interested in?

When you’ve got something you want to tell the rest of the world, it’s easy to rattle on enthusiastically about what you find interesting, usually something of great value to your business. But how do you know if a journalist or editor will find it interesting too?