Whose time is your PR wasting?
Effective PR requires time and effort, but we need to focus activity clearly to make sure we’re not wasting others’ time as well as our own. If you’d put a lot of effort into writing and distributing a press release or article, how would you feel if a journalist started reading but ...
Tell a spellbinding story
Are you sitting comfortably? Then I’ll begin. Everyone enjoys a good story. Stories are the best way for businesses to get their messages across to customers. As a business journalist, I often get people calling me saying they’ve started a new business with no idea of what to say about ...
What’s the view like from over there?
Sometimes it can be tough to come up with new ideas for PR and marketing. You look around and see many people talking about the same things. It can reach the point where you don’t even click on articles to read them because you’ve seen three covering the same topic ...
What’s the story in . . . ? Wouldn’t you like to know?
If nobody hears that businesses are winning orders, signing new contracts and achieving other successes, the doom and gloom stories will dominate everyone's thinking.
