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quotes

Gather all the information you need for your press release

You’re launching a new kitchen gadget – how big is it? You’re promoting a big event – what are the start and finish times? You’ve got a special offer on – what telephone number do customers ring to speak to your sales team? Obvious details, but these are so frequently ...

PR tips

Borrowed thoughts in borrowed words

It’s now so common to express your ideas through a quote borrowed from a prominent writer or expert that we’ve decided to give in and join the practice, starting with: “People who like quotations love meaningless generalizations.” Graham Greene, Travels with my Aunt A great question for an essay or ...

Copywriting

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