response

Understanding the numbers game

31 July 2009

We seem to be obsessed with numbers and targets, but what actual use are these? And do we really understand them?

Measuring your communications success

24 July 2009

So we've developed a communications plan and are putting it into practice by working towards long-term goals and taking short-term actions daily, but how do we know if anything's working?

Communicating | Marketing

Call us

Always Active

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name	Domain	Purpose	Expiry	Type
wpl_user_preference	z2z.com	WP GDPR Cookie Consent Preferences	1 year	HTTP

Marketing

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Analytics

Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Name	Domain	Purpose	Expiry	Type
_ga	z2z.com	Google Universal Analytics long-time unique user tracking identifier.	2 years	HTTP
_gid	z2z.com	Google Universal Analytics short-time unique user tracking identifier.	1 days	HTTP

Preferences

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Name	Domain	Purpose	Expiry	Type
__cf_bm	vimeo.com	Generic CloudFlare functional cookie.	Session	HTTP

Unclassified

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Name	Domain	Purpose	Expiry	Type
_ga_NMHDCJVDSS	z2z.com	---	2 years	---
_gat_gtag_UA_2727055_2	z2z.com	---	Session	---