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Write clearly to avoid the reality gap

30 October 2012

Sometimes we can spend too much time worrying about the latest Google update, smartphone or OS version and forget that effective communication – for that’s what all these tools are there to support – often needs to be clear and simple. This runs throughout our lives, as I found when ...

How do you sell services through a web site?

29 September 2008

Well, we do and give you a few hints about improving sales in an article

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