Tag: story

03
Aug

The secret of pitching a story

#SillySeasonPR #9 The secret of pitching a story One week I wrote newspaper articles about a new…

06
Nov

Three stories waiting to be deciphered

Press releases work best when there is a clear focus on one story. From the headline…

26
Oct

Tell a spellbinding story

Are you sitting comfortably? Then I’ll begin. Everyone enjoys a good story. Stories are the best…

22
Oct

Make sure your press release tells real news

Journalists want news. Do you have news to tell or are you just trying to sell?…

30
Sep

How many words should I write for a press release?

As many as you need to tell the story and no more. A short, punchy press…

07
Feb

Did they miss your story?

When I read a press release, I expect it to be about the topic in the headline and introductory paragraph, but last week I found a second story embedded further on in a press release.

07
Jan

What’s the story in . . . ? Wouldn’t you like to know?

If nobody hears that businesses are winning orders, signing new contracts and achieving other successes, the doom and gloom stories will dominate everyone’s thinking.