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That’s what I said last time and the time before

Do you ever stop to think about what you’ve said or written? Or do you stop to think about what other people think about what you’ve said or written? Did they find it interesting or did their eyes glaze over? Most people use popular phrases or clichés and I know ...

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PR tips

What is the best file format for sending a press release?

I’ve just received a press release embedded in a PDF. It’s deadline day and to get the news in for the next issue I have to edit the text fast. I’ve got to open up the PDF and export the text or copy it. Sometimes it works well and sometimes ...

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PR tips

More words are not any easier to understand

There is a temptation, especially when an argument is a bit shaky and there is not sufficient evidence to back a point, to write more words in the hope that repeating it will convince the reader.

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Communicating | Copywriting

Cut, cut and cut again

As services such as twitter prove, we can communicate effectively by using words sparingly. Re-read your text and cut what's not essential.

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Communicating |

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