Running a business is a complex challenge. Whatever the size of organisation, many processes need to…
I’m surprised that people continue to argue about the need for correct spelling, grammar and punctuation. If you’re in any doubt, try working as a proofreader.
We all do it: jot things down, bang out an email or a blog. Does it matter if we get a number or something else wrong?
In our quest for continuous detailed instant information, so much simply gets lost.
Often, we need to slow down . . . to pause . . . to take stock.
What have we missed that could have been of value to us?
Last week we were approached by a prospective client to whom our copywriting service had been recommended by a colleague. During our initial conversation they said: “It’s hard to find a good copywriter.”