Tag: understand

12
Mar

Make it easy for readers to find and understand messages

Running a business is a complex challenge. Whatever the size of organisation, many processes need to…

05
Aug

What difference does a single letter make?

I’m surprised that people continue to argue about the need for correct spelling, grammar and punctuation. If you’re in any doubt, try working as a proofreader.

18
Sep

The value of accuracy

We all do it: jot things down, bang out an email or a blog. Does it matter if we get a number or something else wrong?

17
May

Pause . . . for thought

In our quest for continuous detailed instant information, so much simply gets lost.

Often, we need to slow down . . . to pause . . . to take stock.

What have we missed that could have been of value to us?

11
Feb

It’s hard to find a good copywriter

Last week we were approached by a prospective client to whom our copywriting service had been recommended by a colleague. During our initial conversation they said: “It’s hard to find a good copywriter.”