Up-to-date details

Everything seems to change faster these days, although in reality fashion has always been fickle. Nevertheless, when you publish business information with technical details, prices, dates or statistics, these seem to need updating almost as soon as you look away.

At least with web sites you can often alter details fast. Details to review regularly could include:

  • range of products – have some been withdrawn or are new ones available? Have specifications changed?
  • prices – have these gone up or down and what about the rate of VAT applicable?
  • dates – do adverts for events now passed need deleting or archiving?
  • special offers – are these still applicable or should details be removed?
  • copyright notices, terms and conditions – are these up to date?
  • employee names and titles – are these current? Has anyone left or joined who needs to be deleted/added?

While it is usually easy to amend web sites, printed material can cause more of a problem. If you produce a large annual brochure, it could be expensive to reprint and distribute an amended version just two months after launching the original. Such publications need careful planning to consider the options of a separate, smaller price list that can be reprinted at minimal cost without reproducing the whole brochure.

What is most important is to have up-to-date information available at all times and to show that you review and amend your material regularly. Changes to information also present opportunities to communicate with potential and existing customers to tell them about new products, events or special offers. By letting people know you have updated your web site you can attract more visitors to it and generate more sales.

After our last blog, are you focusing on what you can actually do now to develop your communications?

z2zine tomorrow: Choosing communications providers

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If your web presence is your shop window, keep it fresh!

When we go into a greengrocer’s shop (or a supermarket) and see tired, dried-up fruit and vegetables, we usually pass by and go in search of a store with fresh produce. Well, if your web sites, blogs or other forms of online presence serve as shop windows for your business, it’s important to make sure they’re as freshly dressed as any food shop.

That’s not to say it’s always easy when you’ve got a million other things to do, but it’s good practice to remove or alter out-of-date information or offers and to correct anything that is wrong, such as prices.

The more we change our ‘shop windows’, the more passers-by are likely to take notice, not to mention search engines and the non-human agents at work on the internet.

It needn’t take long and is more a discipline than anything else to note down everywhere you have a presence – not just your own site and blogs, but profiles and other information on networking and other sites.

And just to prove that we’re practising what we preach, that’s what we’re doing at the moment.

Robert Zarywacz

email: hello@z2z.com
Telephone: 0333 0444 354