Tag: web site

01
Jun

Was it 25 years ago I first published marketing material online?

In 1985 British Airways promoted me to the grand position of Sales Information Officer. What did that mean? I don’t think anyone knew. I wasn’t sure myself.

15
Feb

If a picture can paint a thousand words . . .

That’s already 15 questions in just 71 words, so just think how many questions you could ask in a thousand words. So does that mean words are more effective for communicating than pictures?

03
Aug

Print or digital?

Just like the myth of the paperless office, printed words and graphics still play a powerful part in marketing and communications.

31
Jul

Understanding the numbers game

We seem to be obsessed with numbers and targets, but what actual use are these? And do we really understand them?

18
May

Wait a minute, I’m looking . . .

. . . for information, for a phone number, for an email address, for details of how to buy from a web site. Trouble is, it’s not just a minute. If I add up all the minutes I spend looking for information that should be obvious, it’ll probably be hours or days.

29
Apr

If your web presence is your shop window, keep it fresh!

When we go into a greengrocer’s shop (or a supermarket) and see tired, dried-up fruit and…

29
Sep

How do you sell services through a web site?

Well, we do and give you a few hints about improving sales in an article

21
Jul

Pondering, planning and persevering

What is the point of communicating?

It’s all right, we’re not in a huff, but are asking a serious question: why communicate?

Just like any other business activity, the purpose is to achieve an objective.

11
Jul

Marketing in a cold climate

Although we seem to be surrounded by bad economic news, life has to go on. With reports of job cuts, marketing and advertising cuts, and sales slowing down, it’s easy to panic.

12
Feb

Do you feel you’re living in another age?

Zarywacz is very pleased to launch the brand new official web site of Ilfracombe Victorian Celebration at www.ilfvc.org.uk.

Ilfracombe is a charming seaside town in North Devon which grew in popularity as a holiday resort in the Victorian era.