words Archives | Zarywacz @ z2z.com

Make every word count

8 November 2013

Give your press release the best chance When you email a press release to a publication, a journalist will look at the subject heading first. If they don’t delete it, they’ll open the email and look at the headline and maybe read the first sentence or two. If they haven’t ...

PR tips

How many words should I write for a press release?

30 September 2013

As many as you need to tell the story and no more. A short, punchy press release can sometimes cover all its news in 200-300 words, while a story needing more detail could run to 500 words or so. What is important is that every word counts. If sentences ramble ...

PR tips

If a picture can paint a thousand words . . .

15 February 2010

That's already 15 questions in just 71 words, so just think how many questions you could ask in a thousand words. So does that mean words are more effective for communicating than pictures?

Communicating | Copywriting

Cramming too many words on to a page

26 November 2009

More words don't necessarily make it any easier to understand a message. As the 140-character limit of twitter demonstrates, communicating succinctly can be very effective: it concentrates the mind.

Communicating | Copywriting

Making the right sounds

16 October 2009

What's the best tone in which to write? It all depends on what you want to say, who you say it to and what you want to achieve.

Communicating | Copywriting

Finding your voice – online discussion 6 August

31 July 2009

When asked to host an online discussion at betternetworking.co.uk at 8pm on Thursday 6th August 2009, I chose the title ‘Finding Your Voice’. Communication is the primary business tool. Whether you’re negotiating finance with the bank, instructing suppliers, motivating staff or selling to customers, you depend on words to inform ...

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