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writer

More words are not any easier to understand

There is a temptation, especially when an argument is a bit shaky and there is not sufficient evidence to back a point, to write more words in the hope that repeating it will convince the reader.

Communicating | Copywriting

Writing those first words

Many people put off writing because it worries them. This is understandable if you don't feel you're a natural writer, but there really is nothing to worry about.

Communicating | Copywriting |

Use a style guide for consistency when writing for print or web sites

We've been doing a lot of proofreading lately, which brings to mind just how useful a corporate style guide for writers can be.

Copywriting | Proofreading | Web sites & online

Free exposure

This morning I was surprised to see that I was the writer of the star letter in MacUser magazine.

Copywriting | Public Relations

Editing a newsletter or magazine

Many businesses or organisations decided to publish a newsletter and launch enthusiastically into issue 1 as their first and last effort.

Copywriting

Why is proofreading and checking important?

Watch out for this when checking text using a spell-checker on your PC. It will not alert you to the fact that the wrong word has been used, because it is not clever enough.

Proofreading

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