Tag: writing

30
Oct

Write clearly to avoid the reality gap

Sometimes we can spend too much time worrying about the latest Google update, smartphone or OS…

23
Feb

Use the phone to save hours of travel

Face-to-face meetings can be valuable and enjoyable; I always enjoy guided tours of businesses I write about. Sometimes it is necessary to get a really thorough understanding through a visit, but this isn’t always the case.

06
Jul

How to write the best social media profile . . . for you

Remember that your profile is about you: it’s personal. It’s there to make you stand out, so the more individual you can make it, the more readers are likely to find it interesting. Don’t be afraid to experiment, as most sites let you edit your text.

15
Feb

If a picture can paint a thousand words . . .

That’s already 15 questions in just 71 words, so just think how many questions you could ask in a thousand words. So does that mean words are more effective for communicating than pictures?

26
Nov

Cramming too many words on to a page

More words don’t necessarily make it any easier to understand a message. As the 140-character limit of twitter demonstrates, communicating succinctly can be very effective: it concentrates the mind.

16
Oct

Making the right sounds

What’s the best tone in which to write? It all depends on what you want to say, who you say it to and what you want to achieve.

22
Jul

Writing those first words

Many people put off writing because it worries them. This is understandable if you don’t feel you’re a natural writer, but there really is nothing to worry about.

20
Jul

Finding your voice

One of the biggest challenges when writing for business is in selecting the right tone of voice, both for you and your readers.

27
May

An obligation to entertain

When writing for other audiences, either businesses or theatre audiences, I have an obligation to entertain them. If not, businesses won’t read what I write and audiences will lose interest and walk out of a show.

20
Dec

Use a style guide for consistency when writing for print or web sites

We’ve been doing a lot of proofreading lately, which brings to mind just how useful a corporate style guide for writers can be.