“Case studies are powerful because they promote your products and services in the words of your customers.”
While an article tends to be more neutral, especially if you intend to place it in a newspaper, magazine or news web site, a case study clearly highlights how your products or services help your customers to solve their problems.
Use direct quote from clients
If you say your business is the best, no one will believe you. When a customer is prepared to be quoted saying you are the best, people will take more interest.
“We’ve worked with {your business} for years and recommend them”
– giving valuable word-of-mouth endorsements
“Your people are the friendliest and easiest to work with”
– praising your excellent customer service
“You achieve remarkable results for us”
– demonstrating the real-world value of your work
Let Zarywacz write case studies for you
- Developing outline stories
- Researching industry & technical background
- Interviewing you and your clients
- Writing & editing
- Arranging photography
- Obtaining approvals from all parties
- Publishing on web, social media, PDF & in print
“Attract even more business by telling your success stories. To discuss how we can write your case studies, please call us.”
