There’s quite a bit of doom and gloom in the press and media about the credit crunch, house price falls, consumer confidence and all manner of economic disaster.
As a business, what do you do? Bury your head in the sand and hope it doesn’t happen? Or panic?
Well, there is another way. Make sure your business is fit to compete in a toughening marketplace.
One of the ways to do this is to increase your marketing efforts when others are cutting them. How? Assess all your marketing material: brochures, web sites, sales letters and all customer communications to make sure that every one is up-to-date and promotes your current products and services.
Will it increase your costs at a time when you want to reduce them? A freelance copywriter, proofreader or other specialist should be able to help you revitalise your material at a reasonable cost. And if they help you to increase sales, it won’t be a cost at all.
On the other hand, there are many things you can do yourself and we offer a range of useful free prompts and checklists to guide you through these.
So don’t panic – strengthen your marketing armoury and win more business.
Robert Zarywacz
