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Month: April 2007

The meaning of words: allow

One of the most important tasks for any copywriter is to choose the right word. Sometimes, words can have more than one meaning or can be interpreted differently by different people. Take the word ‘allow’. This is often used in business writing, eg The computer’s new features allow you to ...

Copywriting

Who needs structure?

'Wilfing', apparently, is the term that describes aimlessly surfing the web after forgetting what you were originally looking for and wasting hours online achieving nothing – 'What Was I Looking For?'

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